With more than 50 markets, each being socially, culturally, politically, and economically unique, Africa is anything but another emerging-market opportunity. The middle class and affluent segments of Africa’s population are expanding fast. Through 2035, annual growth rate in sub-Saharan Africa is expected to be at 12%. Private consumption is also expected to increase at 5% per annum within Africa’s eight largest markets. Additionally, by 2050 ­five of the 10 countries with th

After several months of Economic downturn, GCC (Gulf Cooperation Council) is expected to reverse the trend with a 2.2% growth in 2021, versus a 4.8% GDP contraction in 2020. This recovery is mainly driven by the improved global economy and the increase in global oil demand and prices. Saudi Arabia, mid-term growth is expected to reach 3%, driven by oil demand as well as its internal economy transformation. United Arab Emirates will benefit from government expenditure, and the

With a projected annual growth rate of over 5.5% per year, ASEAN is forecast to become the 4th largest economy in the world by 2050, behind China, India, and the United States and overtaking EU and Japan. This projected growth is supported by favorable demographics. Over 380 million people are under age 35 in ASEAN (58% of the population), roughly 20% larger than the entire population of the United States. ASEAN's middle class is expected to more than double in size from 13