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TARGET . ACT . GROW
EMERGING MARKETS
Business Development
Southeast Asia, Middle East and Africa
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CREDENTIALS
Commercial development
Solutions
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Channel opening following KYC
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New pricing & distribution strategies
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Plan targeting key passenger profiles
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Alignment with domestic divisions
Challenges/Opportunities
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Untapped opportunities at doorstep
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Lack of resources
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Lack of market understanding
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Risks inherent to frontier markets
Travel Retail
Market Entry
Results
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+35% bottom-line growth
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Customer base expansion
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New market entries
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Relationship building with operators
Solutions
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Streamlined distribution model
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Digitalized route to market
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E-ordering implementation
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E-merchandising set-up
Challenges/Opportunities
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Complacent "old school" distributors
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Costly business model
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Digitalized society
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Growing market​
FMCG
Digital Development
Results
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Robust bottom-line improvement
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Optimized distribution levels
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Deployment effectiveness
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Trade loyalty enhancement
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Market Entry
Results
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Turnover x2
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Customer base +20%
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Regular business flow
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Customer loyalty
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Solutions
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Market census
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Customer profile segmentation​;
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Prioritization by customer clusters
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Social media activation
Challenges/Opportunities
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Strong market potential in the region
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Sporadic orders
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Unstructured presence
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Unclear market strategy
B2B Furniture & Timber industry
Market Expansion
