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TARGET . ACT . GROW
EMERGING MARKETS

 

Business Development
Southeast Asia, Middle East and Africa

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CREDENTIALS

Commercial development

Solutions

 

  • Channel opening following KYC 

  • New pricing & distribution strategies

  • Plan targeting key passenger profiles

  • Alignment with domestic divisions

Challenges/Opportunities

  • Untapped opportunities at doorstep

  • Lack of resources

  • Lack of market understanding

  • Risks inherent to frontier markets  

Travel Retail

Market Entry

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Results

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  • +35% bottom-line growth

  • Customer base expansion 

  • New market entries

  • Relationship building with operators 

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Solutions

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  • Streamlined distribution model

  • Digitalized route to market

  • E-ordering implementation

  • E-merchandising set-up

Challenges/Opportunities

  • Complacent "old school" distributors

  • Costly business model

  • Digitalized society

  • Growing market

FMCG 

Digital Development

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Results

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  • Robust bottom-line improvement 

  • Optimized distribution levels

  • Deployment effectiveness

  • Trade loyalty enhancement

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Market Entry

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Results

  • Turnover x2 

  • Customer base +20%

  • Regular business flow

  • Customer loyalty

Solutions

 

  • Market census

  • Customer profile segmentation​;

  • Prioritization by customer clusters

  • Social media activation

Challenges/Opportunities

  • Strong market potential in the region

  • Sporadic orders

  • Unstructured presence

  • Unclear market strategy

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B2B Furniture & Timber industry

Market Expansion

GET IN TOUCH

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