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  • Writer's pictureArnaud Piorkowski

Africa is another emerging market opportunity

Updated: Dec 9, 2021

With more than 50 markets, each being socially, culturally, politically, and economically unique, Africa is anything but another emerging-market opportunity.

The middle class and affluent segments of Africa’s population are expanding fast. Through 2035, annual growth rate in sub-Saharan Africa is expected to be at 12%. Private consumption is also expected to increase at 5% per annum within Africa’s eight largest markets.

Additionally, by 2050 ­five of the 10 countries with the largest populations in the world are forecasted to be African. Namely: Nigeria (733 million), the DRC (362 million), Ethiopia (294 million), Tanzania (286 million) and Egypt (225 million).

With its size of the US, Europe, China, India, and Japan combined it is crucial to understand the continent’s individual markets. To determine where and how to enter, select the right partners, and establish effective set-up and distribution model to ensure long term business success.

With its young, growing populations and cities that are projected to become the largest in the world, the African continent has extraordinary economic potential which international entrepreneurs and investors cannot afford to ignore.

“If you know how to operate in Africa, there are unbelievable opportunities” Nicky Oppenheimer

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